![]() ![]() 'Not much effort' - For some analysts, the non-mention of AI is an acknowledgement by Apple that it lost ground against rivals. ![]() to inspire your writing," Apple said, again not referring to AI when other companies would have.īut AI will also play a major role in the Vision Pro headset when it is released next year, helping, for example, generate a user's digital persona for video-conferencing. In another example, a new iPhone app called Journal, an interactive diary, would use "on-device machine learning. ![]() "In those moments where you just want to type a 'ducking' word, well, the keyboard will learn it, too," said Craig Federighi.Īutocorrect will also learn from your writing style, helping it guide suggestions, using AI technology similar to what powers ChatGPT. In one instance, Apple's head of software said "on-device machine learning" would enhance autocorrect for iPhone messaging when he could have just as well said AI.Īpple's autocorrect innovation drew giggles with the promise of iPhones no longer correcting common expletives. Indeed, AI was actually very much part of Apple's annual jamboree on Monday, but it required a level of technical know-how to notice. "We do integrate it into our products people don't necessarily think about it as AI," Apple CEO Tim Cook told ABC News this week. 'Not necessarily AI?' - Arguments vary on why Apple has chosen a more subtle approach.įor one, Apple follows other critics who have long been wary of the catchall "AI" term believing that it is too vague and unhelpfully evokes dystopian nightmares of killer robots and human subjugation to machines.įor this reason, some companies - including TikTok or Facebook's Meta - roll out AI innovations, but without necessarily touting them as such.
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